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Museum of Brands in London, United Kingdom
Visit the Museum of Brands in London and Discover unique collections, the Time Tunnel, branding, advertising, and packaging history and essential visitor tip.
Introduction
The Museum of Brands in London is a fascinating destination that explores the history of consumer culture through packaging, advertising, and branding. Located in Notting Hill, the museum houses an extensive collection of everyday items that showcase how brands have evolved over time, reflecting changes in society, technology, and design.
Founded by Robert Opie, a leading historian of advertising and packaging, the museum offers a nostalgic and educational journey through more than 200 years of branding history. It is a must-visit for marketing enthusiasts, designers, historians, and anyone interested in how brands shape our daily lives.
History of Museum of Brands

The Museum was founded by Robert Opie, a renowned historian and collector of consumer culture. His passion for documenting the evolution of packaging, advertising, and branding led to the creation of one of the most extensive collections of branded products in the world.
Origins and Early Collection
Robert Opie’s fascination with branding began in the 1960s, when he noticed that everyday packaging—such as biscuit tins, cereal boxes, and soft drink bottles—was often discarded despite its historical significance. Determined to preserve these items, he started collecting them as a way to track the changes in consumer culture over time.
Over the decades, Opie amassed a huge collection of vintage advertisements, posters, magazines, toys, and promotional materials, spanning over 200 years of branding history. His collection included everything from Victorian-era soap boxes to modern-day chocolate wrappers.
The First Museum (1984 – Gloucester)
With a growing number of items, Opie opened the first version of the museum in 1984 in Gloucester, under the name the “Museum of Advertising and Packaging.” This site became a treasure trove for those interested in marketing history, showcasing how brands evolved alongside society.
Relocation to London (2005 – Present)
In 2005, the museum moved to Notting Hill, London, under its current name, the Museum of Brands. This relocation allowed for a larger space and greater accessibility, attracting both tourists and researchers. The museum has since expanded its exhibits, incorporating multimedia displays, interactive sections, and special exhibitions that highlight different aspects of branding, advertising, and design.
Current Significance and Exhibitions
Today, the Museum of Brands is recognized as a leading institution in the study of consumer culture. It houses over 12,000 original items, covering branding trends from the Victorian era to the present day. The museum regularly updates its exhibitions to include contemporary branding, making it a living record of consumer history.
Collections of Museum of Brands
The Museum of Brands in London houses a vast collection of over 12,000 original items, showcasing the evolution of branding, packaging, and advertising from the Victorian era to today. The museum’s exhibits highlight how consumer culture has changed over time, making it a must-visit destination for history lovers, marketers, and designers.
1. The Time Tunnel
The Time Tunnel is the museum’s main attraction, offering a chronological journey through 200+ years of branding history. Visitors can explore how packaging, advertising, and products evolved from the 19th century to the present day.
2. Vintage Packaging & Products
The museum features an extensive collection of iconic product packaging, including:
- Famous food brands (Coca-Cola, Cadbury, Kellogg’s)
- Household products (Persil, Fairy Liquid, OXO)
- Beauty and personal care items (Pears Soap, Nivea, Old Spice)
3. Classic Advertisements
The collection includes historical posters, magazine ads, TV commercials, and promotional materials, showcasing how advertising techniques have changed over time. From Victorian trade cards to modern-day digital marketing, the museum presents a full spectrum of advertising history.
4. Toys, Games & Promotional Items
Visitors can also explore nostalgic childhood items, including:
- Classic board games and toys
- Collectible cereal box prizes
- Branded giveaways and promotional gifts
Design and Visibility of Museum of Brands

The Museum in London is designed to provide an engaging and immersive experience, allowing visitors to explore 200+ years of branding history through creative displays and interactive exhibits. The museum’s layout, architecture, and visual appeal make it an attractive and informative destination for design enthusiasts, historians, and marketing professionals.
Museum Design & Layout
- The Time Tunnel is the museum’s main attraction, offering a chronological journey through branding history. The tunnel is designed with dim lighting and spotlighted displays, creating a sense of nostalgia as visitors move through different eras.
- Thematic Exhibits focus on specific aspects of branding, such as advertising, packaging, and promotional materials, making it easy to navigate and explore different periods.
- Interactive Displays allow visitors to engage with classic advertisements, vintage commercials, and product packaging in a hands-on experience.
Visual Appeal & Branding Aesthetics
- The museum’s interior is vibrant and colorful, featuring iconic logos, vintage posters, and retro product packaging that capture the evolution of marketing design.
- Eye-catching graphics and signage guide visitors through different sections, making it easy to follow the storytelling of branding history.
- Modern multimedia elements, such as digital screens and interactive touchpoints, blend historical and contemporary branding techniques.
Visibility & Accessibility
- Located in Notting Hill, London, the museum is easily accessible via Ladbroke Grove station and nearby public transport.
- The exterior features bold signage and branding, ensuring high visibility to visitors.
- A gift shop at the entrance offers a selection of nostalgic products, books, and souvenirs related to branding and advertising.
Visit the Museum of Brands – Opening Times and Tickets
If you are planning to visit the Museum of Brand in London, this guide provides all the essential details about opening hours, ticket prices, and visitor information. The museum offers a fascinating journey through the history of branding, advertising, and packaging, making it a must-visit destination for marketing enthusiasts, historians, and anyone interested in consumer culture.
Location and How to Get There
The Museum of Brand is located at 111-117 Lancaster Road, Notting Hill, London W11 1QT. It is easily accessible via public transport, with Ladbroke Grove station on the Hammersmith & City and Circle lines being the nearest Underground stop. The museum is also well-connected by local bus services, and visitors can reach it within a short walk from the station.
For those traveling by car, limited street parking is available, but using public transport is recommended due to parking restrictions in the area.
Opening Times
The Museum of Brand operates on a structured weekly schedule. Visitors should check the official website before visiting, as opening hours may vary on public holidays and special occasions.
- Monday: Closed
- Tuesday – Saturday: 10:00 AM – 5:00 PM
- Sunday and Bank Holidays: 11:00 AM – 5:00 PM
- Last entry: One hour before closing time
The museum remains closed on Mondays, except for bank holidays, special events, and pre-booked group visits.
Ticket Prices and Admission Fees
The Museum of Brands offers a range of ticket options to cater to different visitors, including discounts for seniors, students, and families. Prices are as follows:
- Adults: £9.00 – £12.00
- Seniors (60+): £7.00 – £10.00
- Students (with valid ID): £6.00 – £9.00
- Children (7-16 years old): £5.00 – £7.00
- Family Ticket (2 adults + 2 children): £20.00 – £30.00
- Children under 7: Free entry
Group discounts are available for school trips, corporate visits, and large bookings. Visitors can also opt for an annual membership, which provides unlimited access to the museum and exclusive event invitations.
What to Expect at the Museum of Brands
A visit to the Museum of Brands offers a unique experience, allowing visitors to explore over 200 years of branding history through an extensive collection of products, advertisements, and promotional materials. The museum is home to more than 12,000 original items, including vintage packaging, classic advertising posters, and nostalgic toys.
One of the highlights of the museum is the Time Tunnel, which takes visitors on a chronological journey through branding evolution, marketing trends, and consumer behavior from the Victorian era to the present day. The museum also hosts temporary exhibitions, workshops, and educational programs to engage visitors with the history of advertising and packaging design.
Additional Visitor Information
To enhance the visitor experience, the Museum of Brands provides several facilities and amenities:
- Gift Shop: A selection of nostalgic products, books, and souvenirs related to branding and advertising.
- Café: A cozy space offering light refreshments, snacks, and drinks.
- Accessibility: The museum is wheelchair-accessible, with step-free entry and assistance available upon request.
- Photography: Visitors are allowed to take non-flash photography for personal use.
Why Visit the Museum of Brands?

The Museum of Brands is a must-visit destination in London, offering a nostalgic and educational journey through the history of branding and advertising. Whether you are a marketing professional, history enthusiast, designer, or simply someone who enjoys exploring how consumer culture has evolved, the museum provides an engaging and interactive experience.
Visitors can learn about iconic brands, famous advertising campaigns, and packaging innovations that have shaped consumer behavior over the decades. With its unique collection, immersive exhibits, and central location in Notting Hill, the Museum of Brands is a fascinating place to explore for individuals, families, and groups alike.
For up-to-date opening hours, ticket prices, and event details, it is always best to check the official website of the Museum of Brands before planning a visit.
Nearby Attractions & Dining Options
The Museum of Brands is located in Notting Hill, London, a lively area known for its historic streets, markets, and great food spots. After visiting the museum, explore nearby attractions and enjoy delicious meals at top-rated cafés and restaurants.
Top Attractions
- Portobello Road Market (5 min walk): Famous for antiques, vintage fashion, and street food.
- Notting Hill (10 min walk): Colorful houses, boutique shops, and film locations.
- Holland Park (15 min walk): Peaceful gardens, walking trails, and the Kyoto Garden.
- Kensington Palace (20 min walk): Historic royal residence with scenic gardens.
- Design Museum (25 min walk): A must-visit for design, fashion, and architecture lovers.
Best Dining Options
- Lowry & Baker (7 min walk): Cozy café with fresh coffee and brunch.
- Talkhouse Coffee (8 min walk): Great spot for artisan coffee and pastries.
- Farm Girl Café (10 min walk): Healthy dishes and organic coffee.
- Electric Diner (12 min walk): American-style burgers and milkshakes.
- The Ledbury (15 min walk): Michelin-starred fine dining.
- Ottolenghi (15 min walk): Mediterranean-inspired fresh salads and pastries.
Conclusion
The Museum of Brands in London offers a unique journey through 200+ years of branding, advertising, and consumer culture. With its rich history, extensive collections, and engaging exhibits, it is a must-visit for marketing enthusiasts, designers, historians, and anyone interested in how brands have evolved over time.
Visitors can explore the Time Tunnel, showcasing the transformation of packaging, advertising, and iconic products from the past to the present. The museum also provides interactive displays, special exhibitions, and educational insights into how branding shapes everyday life.
FAQs About Museum of Brands
What is the Museum of Brands?
The Museum of Brands is a unique museum in London that explores 200+ years of branding, packaging, and advertising history through thousands of original products and marketing materials.
Where is the Museum of Brands located?
The museum is located at 111-117 Lancaster Road, Notting Hill, London W11 1QT, near Ladbroke Grove station.
What are the opening hours of the Museum of Brands?
Tuesday – Saturday: 10:00 AM – 5:00 PM
Sunday & Bank Holidays: 11:00 AM – 5:00 PM
Monday: Closed
Last entry: One hour before closing
How much are the tickets for the Museum of Brands?
Ticket prices vary, with general admission ranging from £9.00 to £12.00 for adults, and discounts available for seniors, students, families, and children.
Can I buy tickets online?
Yes, tickets can be purchased in advance through the official website of the Museum of Brands.
What can I see at the Museum of Brands?
The museum features thousands of historic advertisements, packaging, and consumer products, displayed in the famous Time Tunnel, which showcases branding evolution from the Victorian era to today.
How long does a visit to the Museum of Brands take?
Most visitors spend 1 to 2 hours exploring the exhibits, but you can stay longer if you want to take a deeper look.
Is the Museum of Brands family-friendly?
Yes, the museum is suitable for families and offers an engaging experience for children interested in how brands and packaging have changed over time.
Is photography allowed inside the Museum of Brands?
Non-flash photography is permitted for personal use. Commercial photography requires prior approval.
Is there a café at the Museum of Brands?
Yes, the museum has a small café offering snacks, coffee, and refreshments for visitors.
Is the Museum of Brands wheelchair accessible?
Yes, the museum is fully accessible for wheelchair users, with step-free entry and accessible facilities.
Are there guided tours available?
The museum offers self-guided visits, but group bookings and educational tours can be arranged in advance.
Can I visit the Museum of Brands with a school or corporate group?
Yes, the museum welcomes school trips and corporate visits, offering tailored educational programs and group discounts.
What attractions are near the Museum of Brands?
Nearby attractions include Portobello Road Market, Notting Hill, Holland Park, Kensington Palace, and the Design Museum.
How can I stay updated about Museum of Brands events?
You can follow the Museum of Brands on social media or visit their official website for updates on exhibitions, workshops, and special events.
Disclaimer: Travel details such as ticket prices, opening hours, and accommodation rates may change. Please check official websites or contact service providers for the latest updates.
By roamworld